Employers are ready to innovate
Despite the unrelenting trajectory of rising healthcare costs, most employers are no longer leaning on the unaffordable employee cost-shifting strategies of the past, such as raising deductibles or copays, as Mercer recently reported*. To get out in front of these increases, employers are open to new, more sustainable solutions.
Our survey found a majority of employers are open to innovative health plan approaches: One in three employers (34%) say they’re typically first to adopt new ideas, while another 39% call themselves “early adopters” (not leading the pack, but willing to implement after seeing initial results).
So, what’s the hold up? Our survey tells us employers may not be hearing all the tradition-busting options available, mainly because brokers aren’t convinced they’ll want to hear them. When we polled brokers about how open their clients are to new ideas, they were more likely to place employers in the early-to-late adopter category, with 87% agreeing they wished their clients were more open to innovative ideas.
While we found more of a disconnect than a disagreement, the stats tell us employers are hungry for more than brokers are bringing to their table.